It’s not uncommon for businesses, from start-ups to large corporate enterprises, to use a great photo or interesting quote they found online in their own internal or external marketing communications. But the use of a third party’s creative content in one’s own marketing materials without the proper licence or permission of the intellectual property owner […]
It’s not uncommon for individuals and brands to apply for trademarks that are similar to others, deliberately or incidentally. This is particularly the case in the retail space where the goal may be to leverage an existing brand name but make just enough changes for the trademark to be allowed. However, discovering that a competitor […]
In our work we see many people who do not own the intellectual property in a particular piece of work, such as software, photographs or designs, they firmly believed they did. This is because copyright ownership and copyright infringement are topics that can be highly misunderstood and complicated. One of the most commonly misunderstood aspects […]
Have you recently received a trademark notice of opposition from IP Australia? It can be concerning to receive this letter, particularly if you have already moved forward with the trademark. However, the good news is that you may have options to successfully defend the opposition. Who has the right to oppose a trademark registration? Any […]
Are you developing a new product or concept in an existing business? Are you starting a new business and want to protect your ideas? Or, do you simply want to ensure your existing business has its intellectual property protected? In this article, we explore how to protect your business ideas at all stages of the […]
In our experience, many corporate clients face a number of challenges with their legal ad review process. This is particularly evident in highly regulated industries like insurance, retail or FMCG that may need to manage high volumes of marketing initiatives. Many of these challenges stem from the issues that in-house marketing and legal teams experience […]
In your free phone consultation, we’ll listen to your questions and concerns, discuss your options and suggest the next steps.
