Intellectual Property in Advertising & Marketing Campaigns
It’s not uncommon for businesses, from start-ups to large corporate enterprises, to use a great photo or interesting quote they found online in their own internal or external marketing communications. But the use of a third party’s creative content in one’s own marketing materials without the proper licence or permission of the intellectual property owner […]
When A Competitor Applies for a Similar Trademark: How To Oppose A Trademark Application
It’s not uncommon for individuals and brands to apply for trademarks that are similar to others, deliberately or incidentally. This is particularly the case in the retail space where the goal may be to leverage an existing brand name but make just enough changes for the trademark to be allowed. However, discovering that a competitor […]
