Intellectual Property in Advertising & Marketing Campaigns
It’s not uncommon for businesses, from start-ups to large corporate enterprises, to use a great photo or interesting quote they found online in their own internal or external marketing communications. But the use of a third party’s creative content in one’s own marketing materials without the proper licence or permission of the intellectual property owner […]
Advertising Compliance | How to get marketing and legal teams thriving
In our experience, many corporate clients face a number of challenges with their legal ad review process. This is particularly evident in highly regulated industries like insurance, retail or FMCG that may need to manage high volumes of marketing initiatives. Many of these challenges stem from the issues that in-house marketing and legal teams experience […]
What Is The Best Way to Register Your Trade Mark Overseas?
Many start-ups or small businesses understandably try to bootstrap their businesses where possible with little or no venture capital. If this is the case, you want to use your resources wisely and save on expenses wherever you can. So when it comes to registering a trade mark, you need to decide whether you want to go the D.I.Y. route or hire a trade mark lawyer to help.
Can You Stop Someone From Copying Your Products?
If you’re a fashion designer starting your own label, it’s essential to think about how you will protect the intellectual property in your clothing designs and brand. You will need to consider your options from a design, copyright, and trademark law perspective to decide on your IP protection strategy. This article looks at some of the basics you’ll need to think about.
5 Trade Mark Myths Busted
If you’re a fashion designer starting your own label, it’s essential to think about how you will protect the intellectual property in your clothing designs and brand. You will need to consider your options from a design, copyright, and trademark law perspective to decide on your IP protection strategy. This article looks at some of the basics you’ll need to think about.
Influencers – A Practical Compliance Check List
Working with social media influencers is a powerful way for brands to reach consumers and gain their trust. But like traditional advertising, social media marketing must comply with the provisions of the Australian Consumer Law and must not mislead or deceive consumers.
