Brand-jamming can be a really effective (and sometimes controversial) way to use a well-known company's brand value to grab public attention, often to the detriment of the brand. In other words, you use the brand against itself. Think of the McDiabetes spoof on McDonald's to highlight the health concerns around fast food. But as most brands have copyright and trade mark protection, is it legal?
So you’ve started the exciting journey of branding your business. You’ll probably want a brand name and logo that speaks for itself or the products/services that you are selling and that will resonate with your target market.
Starting a business is like constructing a building, and choosing your business name can be like laying the cornerstone. There are many things to think about when choosing a business name. Still, perhaps the most important one is seeing whether it is available to register as a trade mark. That's because registering a business name with ASIC doesn't give you any "ownership" rights to that name. Onl
So you've hired someone to design your packaging, and you're less than thrilled with the final product, or that meal you recently had at the new fine-dining restaurant was anything but fine, there may be the temptation to give that person or business a big thumbs down on social media.
Australia has a notoriously regulated advertising and marketing environment. Businesses that are found to have engaged in misleading or deceptive conduct in breach of the Australian Consumer Law can face hefty six-figure penalties and significant reputational harm. In some cases, there may even be criminal consequences for those found not to be compliant.
Most businesses use search engine marketing strategies to grow their brands and generate more traffic and leads. One way to quickly get customers' attention that might be interested in your goods and services is with a targeted Google AdWords campaign. So it makes sense that you may consider using a competitor’s trade mark as a keyword in your campaign. You want to target and attract similar cus
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