Influencers – A Practical Compliance Check List

Working with social media influencers is a powerful way for brands to reach consumers and gain their trust. But like traditional advertising, social media marketing must comply with the provisions of the Australian Consumer Law and must not mislead or deceive consumers.

How To Balance Advertising Creativity with Compliance

Australia has a notoriously regulated advertising and marketing environment. Businesses that are found to have engaged in misleading or deceptive conduct in breach of the Australian Consumer Law can face hefty six-figure penalties and significant reputational harm. In some cases, there may even be criminal consequences for those found not to be compliant.