Can I Bid on My Competitorā€™s Trade Mark as a Google Keyword?

Most businesses use search engine marketing strategies to grow their brands and generate more traffic and leads. One way to quickly get customers’ attention that might be interested in your goods and services is with a targeted Google AdWords campaign. So it makes sense that you may consider using a competitorā€™s trade mark as a keyword in your campaign. You want to target and attract similar customers.