Should I Do My Own Trade Mark Application?
Many start-ups or small businesses understandably try to bootstrap their businesses where possible with little or no venture capital. If this is the case, you want to use your resources wisely and save on expenses wherever you can. So when it comes to registering a trade mark, you need to decide whether you want to go the D.I.Y. route or hire a trade mark lawyer to help.
5 Trade Mark Myths Busted
If you’re a fashion designer starting your own label, it’s essential to think about how you will protect the intellectual property in your clothing designs and brand. You will need to consider your options from a design, copyright, and trademark law perspective to decide on your IP protection strategy. This article looks at some of the basics you’ll need to think about.
Brand-Jamming – Can Parody Save You?
Brand-jamming can be a really effective (and sometimes controversial) way to use a well-known company’s brand value to grab public attention, often to the detriment of the brand. In other words, you use the brand against itself. Think of the McDiabetes spoof on McDonald’s to highlight the health concerns around fast food. But as most brands have copyright and trade mark protection, is it legal?
4 Things to Think About When Choosing Your Brand Name
So you’ve started the exciting journey of branding your business. You’ll probably want a brand name and logo that speaks for itself or the products/services that you are selling and that will resonate with your target market.
Should I Register My Business Name As A Trade Mark?
Starting a business is like constructing a building, and choosing your business name can be like laying the cornerstone. There are many things to think about when choosing a business name. Still, perhaps the most important one is seeing whether it is available to register as a trade mark. That’s because registering a business name with ASIC doesn’t give you any “ownership” rights to that name. Only a registered trade mark will provide you with the exclusive right to use your chosen name in relation to your goods or services.
Can I Bid on My Competitor’s Trade Mark as a Google Keyword?
Most businesses use search engine marketing strategies to grow their brands and generate more traffic and leads. One way to quickly get customers’ attention that might be interested in your goods and services is with a targeted Google AdWords campaign. So it makes sense that you may consider using a competitor’s trade mark as a keyword in your campaign. You want to target and attract similar customers.
